AWS Transformation Roadmap at Soft2Bet

Leading iGaming turnkey solution provider Soft2Bet has announced its new partnership with Amazon Web Services (AWS) to game-changingly move forward its product development and user experience. This approach positions them for extreme scalability and cost efficiency through machine learning and data. This makes product time-to-market faster and infrastructure costs cheaper.

Pre-AWS Challenges

Prior to switching to AWS, Soft2Bet faced a number of operational challenges resulting from a fragmented data environment combined with legacy on-premises systems. These issues limited the company’s ability to innovate rapidly and support its growing business needs.

Key Challenges Included:

• Siloed data sources bottlenecking marketing programs
• Challenge due to siloed systems for player support
• Delays in regulatory filings
• Costs of infrastructure are high and lack of real time insight
• Adopting a Cloud-Native Data Ecosystem

AWS and Snowflake to address these challenges, Soft2Bet completely reconstructed its analytics infrastructure. This evolved into a centralized core of data in the cloud where physical hardware no longer needed, whilst offering a secure and unified repository of data. Common security standards have made interoperability easy and safe, paving the way for even greater innovation and expansion.

Optimizing Operational Efficiency with AWS Analytics

Utilizing AWS services like Amazon S3 and Amazon RDS, Soft2Bet has simplified data storage and management. This phased approach to migration improves availability and reduces outages that cost the company millions of dollars each year. These savings are reinvested into further invention and help propel the business forward.

Operational Benefits Include:

• Easier storage and management of databases
• Increased availability with decreased outages
• Free on-premises hardware solutions line up for the making.
• Rapid Experimentation and Agile Development

Soft2Bet has undergone a development process revolution with the move to a cloud-based infrastructure. The development team now has the agility to try out new gaming concepts and iterate on features quickly — updating every few hours rather than weeks. That culture of perpetual experimentation with user interface adjustments or entirely reworking game mechanics emphasizes a highly dynamic portfolio of products that builds player engagement.

Data-Driven Innovation Flywheel

This virtuous cycle is created at Soft2Bet with the unified AWS data platform. Quicker product launches create more data, which fuels further innovation. It trains you with data until October 2023, This is how it is providing you with highly personalized experiences focused on identifying emerging patterns and serving a huge demographic.

Migrating corporate infrastructure from on-prem data centers to off-site servers has also dramatically reduced the physical footprint and operational overhead providing new strategic insights to drive future growth.

A Model for iGaming Success

This end-to-end AWS transformation has established Soft2Bet as the market-leading iGaming technology provider in Europe. The numbers speak for themselves: the increased profitability, the enhanced scalability, the user satisfaction, the business transformation, are all tangible benefits of moving to the cloud.

Soft2Bet’s journey is a shining example and a definitive roadmap for other enterprises looking to improve infrastructure performance, operational resiliency, and product innovation.

A Strategic foundation for Continual Evolution

Soft2Bet’s integrated analytics platform, which consolidates data from disparate sources, enables the company to prototype and release new ideas in minutes — not weeks. Such agility is a key competitive advantage in the fast-moving European market.

“In Soft2Bet we take a stand and push right through limits set by the market, towards change and reinvention for the future,” explains Founder and CEO Uri Poliavich. With continued innovation, the company is firmly focused on driving growth while staying competitive as well as providing strong experiences for its players.

About Soft2Bet

As a market-leading provider of gaming turnkey solutions, Soft2Bet supplies online gambling operators with high-quality products and services. Soft2Bet has successfully formed a plethora of gaming brands in association with the world-renowned MEGA (Motivational Engineering Gaming Application) technology, granting it over 16 global licenses.

As a result, the company operates with data until October 2023, but also is constantly experimenting with new technologies, to ensure it remains ahead of the curve and provides its users with the best possible experience.

For additional information, visit www.soft2bet.com
Press Office: press.office@soft2bet.com
SOURCE: Soft2Bet